Welcome to Time on Show

Time on Show is the ultimate event by BolognaFiere dedicated to collection watches and their fascinating world.

Fine watchmaking is an art that captivates and mesmerizes enthusiasts with its timeless style, precision, and design.

Time on Show offers visitors a unique opportunity to immerse themselves in a universe of luxury and refinement.
Time on Show is at BolognaFiere from October 26th to 29th, 2023, inside  the 40th edition of Auto e Moto d'Epoca, the renowned event dedicated to vintage cars and motorcycles.

The connection between classic cars and collectible watches is marked by a common element known as "elective affinity."

This synergy between the two events creates a magical atmosphere that combines the passion for historic vehicles with the love for collection watches.

Time on Show is more than just an event, it is an authentic parlor where watch enthusiasts will be able to immerse themselves in the refined universe of collectibles, with the opportunity to purchase from 14 of the most accredited dealers of vintage and collectible watches.


Get ready to be enchanted, thrilled, and fascinated at Time on Show!

The Insiprational Minds


Behind this unique initiative are two enlightened and passionate minds: Paolo Borgomanero and Auro Montanari, known internationally as "John Goldberger."

Paolo Borgomanero is an entrepreneur who has worked in the luxury sector, in prestigious companies including La Perla, and is a key player in the relaunch of Acqua di Parma along with Luca Cordero di Montezemolo and Diego Della Valle. An enthusiast of classic cars and the history of wristwatches.

Auro Montanari, known internationally as "John Goldberger," is an iconic figure in the world of collectible and vintage watches. His personal collection of watches is world-renowned, and the research and editorial outreach work of John Goldberger Watches has made an important contribution to watchmaking history.

John Goldberger's presence within Time on Show brings an unprecedented level of authenticity and knowledge, offering enthusiasts the opportunity to interact with one of the industry's leading experts.

Selection Committee

Each exhibitor in attendance is carefully screened by the Time on Show Selection Committee, composed of Auro Montanari, Paolo Borgomanero, and Davide Parmegiani, a world reference in the watchmaking market.

Exclusive VIP Lounge


Within the wonderful setting of the exhibition area, visitors can indulge in the Riva's signature VIP Lounge, an oasis of relaxation and luxury.  
Imagine immersing yourself in an exclusive atmosphere, surrounded by elegance and unparalleled comfort, as you admire the extraordinary creations of Haute Horlogerie surrounding your privileged space.  
The Riva Lounge at Time on Show will transform your experience into an authentic celebration of luxury and pleasure.

Opening Hours


Time on Show is accessed from Auto and Moto d'Epoca, whose ticket is valid for both events.

PRE-OPENING ON THURSDAY, OCTOBER 26, 2023:
Visitor entrance hours from 10 a.m. to 6 p.m.

ON OCTOBER 27-28, 2023:
Visitor entrance hours from 9:00 a.m. to 7:00 p.m.

SUNDAY, OCTOBER 29:
Visitor entrance hours from 9:00 a.m. to 6:00 p.m.

Main Partner

Strategic Partner

Main Sponsors 2023

Media Partners

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